With James Surowiecki, we discuss crowdsourcing theory and explore how companies of the future might harness new technology to mine the collective wisdom of the crowd – tapping into new levels of ideation and innovation, intelligent prediction and solution-finding schemas.
Economist and author James Surowiecki is the foremost authority on harnessing the collective wisdom of organizations for competitive advantages. In his acclaimed book The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations, Surowiecki argues that a diverse, independent and decentralized people, under the right conditions, make the smartest choices. Mr. Surowiecki writes a regular column on business and finance for The New Yorker and has contributed to several other premier publications including Fortune, The Wall Street Journal, Wired, The New York Times Magazine and The Washington Post.
Interview originally posted on Input | Output in 2010