If, like me, you were listening to BBC Radio 4 this morning, in a semi-slumbering state, you might, like me, have been jolted awake by the news that RIM is "withdrawing from the consumer market."
RIM, maker of the iconic BlackBerry, started out as a B2B product; but it became increasingly popular among British youth, who loved the classic BlackBerry keyboard for texting and the bundled BBM service. (Interesting, those who hadn't noticed this trend found out about it from coverage of last summer's English riots.)
This new consumer focus became a healthy part of the company's revenue. However, the rise of the iPhone and Android smartphones has taken a huge toll on consumer BlackBerry sales more recently.
The BBC News website says:
Just three months after his appointment, chief executive Thorsten Heins said the company would now focus on its traditional core market of corporate customers rather than on individual consumers.
Now however, RIM has made a statement, clarifying its position:
Whilst we announced plans to refocus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments.
Whilst we announced we would refocus on the enterprise business, we also stated part of competing in the 'bring your own device' segment is to create a compelling consumer offering.
No media outlets seemed to have noticed that yesterday. All the headlines I saw were variations on:
RIM to exit the consumer phone market
RIM says it is pulling out of the consumer market
RIM exits consumer business as losses hit $125m
Richi Jennings, editor of Input Output UK, is also an independent analyst, specializing in blogging, email, spam, security, and other technology topics. His writing has won ASBPE and Neal awards. You can encircle him at +richi, follow him as @richi on Twitter, pretend to be his friend at Facebook.com/richij or just use boring old email: firstname.lastname@example.org.